Categories for Sales Blog

Buyers who just can’t commit

August 10, 2011 10:42 am Published by Leave your thoughts Is a buyer hesitating because they’re trying to string you along, or do they simply have a case of cold feet? If it’s the latter, sales reps have options for helping move the sale forward. Read on to learn how you can help a buyer overcome purchase anxiety.

In the buying decision, how do you manage the risk?

August 1, 2011 9:50 am Published by 2 Comments In many instances a purchase decision can have enormous consequences for the buyer. Success means a huge windfall, but failure could cost the buyer their job. So how can you help alleviate a buyer’s fear of taking a risk during the buying decision? Read on to learn four strategies to help reduce the buyer’s anxieties and fears come decision time.