Categories for Sales Blog

Do buyers think you’re selling a commodity? Here’s how to add value

January 14, 2013 10:00 am Published by Leave your thoughts These days, products and services can quickly lose their competitive edge. One problem sales professionals face that cuts across nearly every industry: How to build perceived value and set yourself apart, when buyers treat you like a commodity – with little real difference between you and the other guy? So what’s can you do about it? Read on to find out.

Tell me why why why why why

December 26, 2012 4:10 pm Published by Leave your thoughts You’re probably already asking buyers why they do certain things, and why they’re looking for your product. But by using the five whys technique, sales reps can get to the heart of what’s eating at buyers. Read on to learn more.

Sales Nightmares

December 19, 2012 3:35 pm Published by 1 Comment In sales, nightmares are an occupational hazard, especially when it comes to sales presentations. The good news is there’s a simple process you can use in any scenario to put together an effective sales presentation. Read on to learn what that process is.

Help buyers do the math

December 17, 2012 2:44 pm Published by Leave your thoughts Basic business math is often neglected, ranging from return on investment (ROI) to total cost of ownership (TCO) and tracking key performance indicators (KPIs). The challenge for sales professionals is to get prospects to focus on value – and that brings into play the ability to do a lot of multiplication and long division. So how can you help buyers calculate your true benefits? Read on to find out.