Mastering the Money Talk

Wed, Feb 19th, 2025 | 12pm ET

Thu, Feb 20th, 2025 | 2pm ET

In sales, the way we discuss price with our clients can have a huge impact on the outcome of a sale. Money conversations can quickly turn awkward for both buyers and sellers. It turns out, there’s a right way – and wrong way – to talk to buyers about price without the discomfort.

Having an effective pricing conversation isn’t about manipulating the buyer to purchase your product. It’s about approaching the conversation in a way that increases value, lowers resistance, and acknowledges the emotional impact of the pricing discussion.

Scientific research shows how salespeople can effectively have the pricing conversation without our subconscious biases about money getting in the way. And it can help you change your reps’ behavior.

Join us for our upcoming free webinar Mastering the Money Talk: 4 Strategies for Leading Pricing Conversations with Confidence. During the event we’ll discuss 4 concepts grounded in sales psychology that your reps can use time and time again.

During this program we’ll discuss:

• Why can money have such a negative impact on sales conversations and how to prevent disrupting the momentum
• How to frame proposals in a way that helps buyers arrive at a favorable decision
• Why salespeople easily buy into the belief that their product is a commodity
• Why talking about features and benefits can undermine your value proposition

BTS Total Access

Liza Muniz

Sr. Learning Consultant

Liza is a Sr Learning Consultant at BTS and has 13 years of Sales experience coming from organizations like the Allegis Group and Enterprise Rent a Car. She has been involved with every aspect of the Sales Cycle from Prospecting through Negotiation and Account Management and has led and trained teams of Business development reps to be successful in their roles and build lasting customer relationships across a variety of industries. She holds a Bachelor’s Degree in Business Management from West Virginia University.