Mastering the Close

Tue, Aug 12th, 2025 | 12pm ET

Wed, Aug 13th, 2025 | 2pm ET

Closing a sale can feel like walking a fine line. Your buyer says they need to “sleep on it.” Or they agree to a meeting but suggest a time when they’ll likely be tired and distracted. Other times, you’re right at the finish line — if only you could find just the right words to nudge them over.

The truth is, what happens in those critical final moments often determines whether your hard work pays off… or slips away. And while closing can seem like an art, research shows there’s actually a science behind it.

Join us for this free live webinar, Mastering the Close: Science-Backed Strategies to Win More Deals, where we’ll explore surprising insights from behavioral science that reveal what really influences buyer decisions at the closing stage.

In this free live webinar, you’ll learn:

• Why buyers often rethink their decision when they “sleep on it” — and what you should say to guide that reflection
• How timing your close can increase your odds of success up to sevenfold
• The persuasive power (and pitfalls) of “tag questions” — and exactly when they help seal the deal
• How to use anchoring techniques to shape buyer thinking and keep the conversation focused on the outcomes you want

Whether you’re managing a sales team or working deals yourself, this webinar will equip you with practical, research-based strategies you can use immediately to close with more confidence and consistency.

BTS Total Access

Rob Krekstein

VP of Sales

Rob has extensive experience in Sales and Marketing with companies like SAP, Ventyx and most recently Kenandy. He has spoken at several conferences in his career regarding Sales Methodologies and Demand Generation tactics. His unique experience has armed him with a vast knowledge of the entire process, from lead inception to closed sale. He is a graduate of Ithaca College where he received a Bachelor’s Degree in Business Management.