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When it comes to a leader’s ability to get results through people, trust tops the list of requirements. When it’s there, employees fully engage and break down walls to get the job done right. When it’s missing, even the smartest, most motivated people will sputter and stall.
The question is, what do employees look for when deciding whether or not to trust you as a leader? Research suggests that four critical factors drive their thinking.
If you’re interested in learning about these four drivers and would like some practical strategies to help you navigate this complex landscape, please join us for our free upcoming webinar, Trust & Leadership Effectiveness: 4 Research-Based Strategies Every Leader Must Master. We’ll discuss the key issues behind this critical leadership issue and share some surprising research that explains how to win the trust we need for leadership success.
In this webinar, you’ll learn:
- Why “fairness” is such an emotional hot button when it comes to building trust
- The critical link between vulnerability, trust and performance
- What the “vulnerability loop” is and why it fosters workplace trust
- The difference between real and “faux” empathy
- A counterintuitive insight into authentic leadership, negative emotions and trust

Rob Krekstein
VP of Sales
Thousands of companies use BTS Total Access to train their people
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BTS Total Access
BTS Total Access, formerly Rapid Learning, provides online training and talent development tools for businesses, government agencies, nonprofits and educational institutions in the areas of sales, leadership and management.