Tue, Dec 16th, 2025 | 12pm ET

Wed, Dec 17th, 2025 | 2pm ET

Did you hit your professional and personal goals in 2025? If you did, give yourself a pat on the back 👏. It was a challenging year and most organizations fell short.

  1. According to the Economist Intelligence Unit, 9 out of 10 businesses consistently fail to meet their business objectives.
  2. Research from the University of Scranton says that 92% of people who set New Year’s goals never achieve them.
  3. According to CSO Insights, nearly half of salespeople don’t hit their sales quotas.

Why are goals so hard to achieve? And what do the people who do hit their goals know?

Whether you hit your 2025 goals or not, you’ll want to attend this webinar. Because goal achievement isn’t a matter of luck; it’s a question of science. In the webinar, you’ll learn what research can tell us about the best ways to set and hit goals, and why much of what we believe about goal setting is just plain wrong.

Here are some of the topics we’ll cover:

  • What science can tell us about the best way to set goals and why we miss them so often
  • How to create a simple “goal implementation” plan that’s proven to increase the odds of goal attainment
  • Why you shouldn’t revise goals downward because you or your team failed to achieve them, and
  • Common pitfalls that will undermine your ability to hit your goals – and how to overcome them
Speaker

Liza Muniz

Sr. Learning Consultant

Liza is a Sr Learning Consultant at BTS and has 13 years of Sales experience coming from organizations like the Allegis Group and Enterprise Rent a Car. She has been involved with every aspect of the Sales Cycle from Prospecting through Negotiation and Account Management and has led and trained teams of Business development reps to be successful in their roles and build lasting customer relationships across a variety of industries. She holds a Bachelor’s Degree in Business Management from West Virginia University.

Thousands of companies use BTS Total Access to train their people

Learn More About

BTS Total Access

BTS Total Access, formerly Rapid Learning, provides online training and talent development tools for businesses, government agencies, nonprofits and educational institutions in the areas of sales, leadership and management.