Selling to Buyers Who Hate to Spend Money

Sometimes, prospects who should be saying yes… just can’t.

They have authority, need, urgency and money. They tell you that your proposal offers good value… but they just can’t pull the trigger. It’s almost as if the act of buying causes them physical pain.

So is there a way to get buyers like these unstuck?

In this Quick Take, you will learn:

• Why some buyers are so reluctant to say yes – and why this reluctance doesn’t necessarily mean there’s a problem with your value proposition
• Which customers and prospects are most likely to have trouble pulling the trigger
• Two simple techniques you can use to help get them unstuck

Thousands of companies use BTS Total Access to train their people

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