What do buyers want sellers to talk about? What do sellers actually talk about?

Research shows a surprisingly high level of misalignment on these two questions.

Find out why and what you can do to avoid this costly mistake with our free 5-minute sales training video titled, Conveying Value: Avoiding the ‘Product Focus’ Trap.

I’m sure you and the rest of your sales team will enjoy this fast-paced, research-based module.

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BTS Total Access

BTS Total Access provides online training and talent development tools for businesses, government agencies, nonprofits and educational institutions in the areas of sales, leadership and management.