We’ve all faced prospects who tell us, “I’m happy with my current vendor.” But are they really happy or are they just reluctant to hear your pitch because they believe changing vendors will be a hassle?

In many cases, entrenched competitors have a huge advantage over you for no other reason other than prospect inertia – the desire not to move because moving requires energy. But top sales people don’t let this stop them from getting a foot in the door. They’ve discovered the secret we’ll reveal in this Quick Take program.

In this Quick take, you’ll learn…

  • Why ordinary approaches backfire against entrenched competitors
  • A new approach that seems counterintuitive – but works

Thousands of companies use BTS Total Access to train their people

Learn More About

BTS Total Access

BTS Total Access, formerly Rapid Learning, provides online training and talent development tools for businesses, government agencies, nonprofits and educational institutions in the areas of sales, leadership and management.