Cold Calling: Nail the First 20 Seconds

What’s the worst thing you can possibly do during the first 20 seconds of a cold call?

Talk about your products and your company.

Seems odd, doesn’t it? You and your prospect both know why you’re calling. So why not save everyone’s time and cut to the chase?

Well, because that approach is alarmingly similar to behavior associated with a major personality disorder 😬.

So what do you say in those first 20 seconds that will allow you to continue the conversation?

In this Quick Take, you will learn:

• An approach to cold calling that will increase your confidence, reduce the likelihood of rejection and result in a better call for you AND your prospect
• The worst thing you can do during the first 20 seconds of a cold call – something that salespeople do all the time, and
• The three key parts of a cold call

Thousands of companies use BTS Total Access to train their people

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