Our Company
Our story
Pioneers in Sales and Leadership micro-training
In 2008 we saw a huge opportunity in the market because most soft-skills e-learning content was too long, and utilization was extremely low. The alternative was obvious to us – a less-is-more approach offering short, single-concept videos that people would actually watch.
A very particular set of skills
At launch we assembled an editorial team with 90 years’ experience in B2B writing in sales, leadership, HR, safety and finance. Many of our writers had been in sales and leadership roles during their careers, so they possessed the rare combination of writing skills and subject matter expertise. We take great pride in writing tight video scripts that ring true to experienced sales professionals and managers. It’s harder than it looks.
Discovering the power of research
A major milestone in our company’s evolution occurred in 2011 when an editor did something no one had ever done before. He came to a script meeting with a draft that referred to an academic study. Our team instantly recognized the extraordinary power of research. Training is of course about changing behavior. Research gives credibility to the message and creates urgency to change behavior. We never wrote another script that did not contain research.
